Quality awareness (or its synonym quality consciousness) is most
essential topic for realizing quality and quality integration in
practical cases. The concept may be defined very simply: having
knowledge of quality. However, what is the meaning of this,
is not at all any simple thing. Awareness is a profound totality
of physical, psychological, and philosophical aspects of sensations,
perceptions, ideas, attitudes, and feelings related to an individual
or a group having knowledge of the abstract and comprehensive object
of quality of a certain item, at any given time, or within a given
time span. In time dimension, developing of the knowledge and learning
become interesting aspects. It may be recognized different depth-levels
of intellectual behaviour in learning that may be categorized e.g.
according to Bloom's
Taxonomy. Metacognitive readiness and ability to learn learning
and to open to question one's own way to think and act are the most
sublime achievements in the development of learning. All these phenomena
are very essential but also very complex things when developing
quality integration in any kind of organization in modern
business environments. Explicit knowledge is only a very minor
part because most of the knowledge is implicit (or tacit) in this
context. There are always also complex connections between consciousness
and unconsciousness (subconsciousness). Situation is still more
complicated when one is considering possibilities of the collective
consciousness and collective unconsciouisness.
Example 1. Values are bases of quality and its development. In
fact, values relate strongly to the perception of quality but they
are also foundation in creating, producing, and delivering quality
items. Only human beings - never organizations - have values based
on their appreciations. One may see those values in attitudes, behavior,
and actions of people, not in organizational documentation. Very
often the term "value" is not used at all in practice
although people have always certain values. Thus values are tacit
knowledge issues anchored in the subconscious mind. Organizations
may have norms or value management activities. How can one see those
in practice and their effects? Again we are confronted with tacit
matters and awareness of people in an organization.
What is the origin of values? The question is not easy to answer,
and there are also different and opposite schools with different
approaches to explain the issue. So called Hume's guillotine is
a philosophical instrument to express that values cannot be found
from the factual world but they are orginated from the subconsciousness.
There are different forms for the Hume's quillotine statement: "From
what is, does not follow what should be." "No
logical inference could be drawn from what is to what ought
to be." "Values cannot be traced from facts."
"Between the factual premises and the practical conclusions
there is a gap, bridgeable only by an agents willingness to
engage in relevant activity or practice." However, the recent
scientific research has revealed that even in physical world one
should accept the existence of some kind of irrationality or individually
Example 2. Quality policy is an important concept for a professional
integration. Quality policy means what is the overall intention
and direction within an organization related to quality. Again the
genuine quality policy can be seen only in the awareness and actions
of people, not in documents. Documented quality policy statement
issued and signed by the top management of an organization is only
a tip of iceberg of the actual policy. It may, however, be a useful
managerial tool. Anyway, it is not necessary to use the term "quality
policy" in practical business operations although people have
always certain quality policies.
Consciousness is difficult to define or locate, and it involves
a lot of disagreements depending on one's philosophical paradigm.
Nobody can say surely whether consciousness is located in brain,
mind, soul, or somewhere else.
In biological psychology awareness implies somebody's perception
via physiological senses and reaction through mental information
processes to a condition or event. This type of awareness does not
necessarily imply profound understanding. Awareness is a relative
concept. One may be partially aware, may be subconsciously (unconsciously)
aware or may be acutely aware of an event. Awareness may be focused
on an internal state or on external events by way of sensory perception.
Awareness provides the raw material from which one develops subjective
ideas about his/her experience. Phenomenal consciousness
consists of mental events of experience, including forms with different
qualities, sensations, emotions and feelings with us and our responses.
In access consciousness a mind is directed at something.
That is like "intentionality". When we perceive something,
we are conscious of what we perceive; when we introspect, we are
conscious of our thoughts; when we remember, we are conscious of
something that happened in the past or of some piece of information
that we learnt; and so on.
Quality of an entity is always a perception of someone who has
something to do with that entity. Quality is the degree that the
entity with its inherent characteristics fulfils one's needs and
expectations that may be specifically stated, generally obligatory,
or implied. Kenneth Johnston expressed the individuality in quality
realization with his phraseology: "If you treat everyone the
same, what varies is satisfaction. To achieve equal satisfaction,
you must vary treatment". In realizing quality, awareness both
of the producent and the recipient of the entity are in close reciprocal
relation. In order to be successful this relation should create
a mutual win / win awareness. This ultimate intention of quality
is multifariously related to the abovementioned phenomena of consciousness
and also to the unconsciousness.
Quality integration means that quality is achieved naturally without
any additional or artificial tricks, procedures, or systems in natural
and real operational environments. This style of operating is fundamentally
based on awareness within the responsible resources or organization(s)
as clearly expressed by an old Chinese principle of wu wei.
Wu wei involves knowing when to act and when not to act. Wu
may be translated as not, and Wei as do, act, serve
as, govern. The literal meaning of Wu Wei is "without
action", "non-doing", or "nonaction".
Sometimes it is also used a paradox statement wei wu wei,
"action without action". Wu wei implies action
that is spontaneous, natural, and effortless. Wu wei refers to behavior
that arises from a sense of oneself as connected to others and to
one's environment. It is not motivated by a sense of separateness,
and not to be considered inertia, laziness, or mere passivity. An
old poem by Ray Lankester crystallizes this idea:
"A Centipede was happy, quite
Until a toad in fun
Said, 'Pray which leg comes after which ?'
This raised her doubts to such a pitch,
She fell exhausted in the ditch,
Not knowing how to run."
Wu wei implies the need to consciously experience ourselves as
part of the unity of life. We must be quiet and watchful, learning
to listen to both our own inner voices and to the voices of our
environment in a non-interfering, receptive manner. In this way
we also learn to rely on more than just our intellect and logical
mind to gather and assess information. We develop and trust our
intuition. And we learn through our own experience. All of this
allows us to respond readily to the needs of the environment, which
includes ourselves. Our actions performed in the spirit of wu wei
promote harmony and balance. The aim of wu wei is to obtain an irresistible
form of "soft and invisible power" over things, i.e. not
forcing. Wu-wei is thus the life-style that must be understood primarily
as a form of intelligence - that is of knowing the principles, structures,
and trends of human and natural affairs so well that one uses the
least amount of energy in dealing with them. And that is also the
aim of modern professional quality approach.
As there is not any clear definition of consciousness, no empirical
tests currently exist to test consciousness as a whole. Some have
even argued that empirical tests of consciousness are intrinsically
Events that occur in the mind or brain that are not within phenomenal
consciousness are unconscious events. We have always complex
and unidentified transactions between one's consciousness and unconsciousness.
introduced the concept collective unconscious. That related
essentially to his idea of archetype. The archetype implies
common psychological predispositions of humans. Archetypes are stored
in the collective unconscious; the collective unconscious is composed
of archetypes. Archetypes can not be adequately understood through
quantitative modes of research. Instead it can only be revealed
through an examination of the symbolic communications of the human
psyche, and the themes of human relational/behavioral patterns.
Archetype is defined as the original model of which all other similar
objects or concepts are merely derivative, copied, patterned, or
emulated. The term is to refer to something that goes back to the
fundamental origins of style, method, or structure. Social networking,
communication and imitation are the major processes related
to sharing in the archetypes.
of quality is goodness and love as they have existed in all
world-religions and philosophies through the whole life of mankind.
The archetype of quality integration (or quality management) is
related to the concept love, e.g. according to the Bible: "Thou
shalt love thy neighbour as thyself." (Mat 22:39) This equals
with the win / win principle of the modern quality integration.
"Proposition 1. The world is everything that is the
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Proposition 6.362. What can be described can happen too,
and what is excluded by the law of causality cannot be described.
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Proposition 7. Whereof one cannot speak, thereof one must
- Ludwig Wittgenstein